Paddy’s Day

14Mar12

Shamrocks will spring, rivers will turn green and leprechauns of all sizes will get out for the day in Dublin, Sydney, Berlin and New York. Yep, Saint Patrick’s Day is here again and, tacky gimmicks aside, we can’t deny it is the biggest and most far reaching publicity campaign for the country – besides it […]

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Tags: Brand Ireland, Ireland, Irish, marketing, Paddy's Day, PR, public relations, publicity, Saint Patrick's Day

So who is this Mark Davidson guy?

27Sep11

Last week, we came across some very funny retweets: supposedly, someone had hijacked the Twitter account of social marketing specialist Mark Davidson. The impostor was one of his Twitter ghost writers, who (the story went) had just been fired by Davidson. And, guess what, he had forgotten to change his password so the disgruntled ex-employee […]

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Tags: ghots writer, hoax, journalism, Mark Davidson, marketing, PR Ireland, Practice PR, publicity, Twitter

The People Group switches on mobile web site – First Recruitment Company to go dot mobi

20Sep11

The People Group, one of the largest sales and marketing recruitment companies in Ireland, has today gone live with a mobile version of its site – a dot mobi. Managing director Colm Buckley believes this is the first time a recruitment company has taken the plunge. “We have invested heavily in our online strategy,” he […]

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Tags: dot mobi, Evolution-e, Ireland, marketing, mobi, mobi site, mobile site, mobile webpages, PR Ireland, Practice PR, public relations, recruitment, sales, The People Group, web design, web development

PR antics: the not-so-good, the bad and the ugly

21Jun11

The not-so-good To some ad executives and business owners, having a gorgeous model for a product photoshoot might sound like jolly good idea and a guaranteed ticket into the papers. So far, so good. Surely no picturedesk would pay any attention to an ugly punter trying to sell ice cream, right? But is it really […]

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Tags: advice, Beautiful People, Club Orange, Georgia Salpa, Hunky Dorys, marketing, PR, PR antics, PR Ireland, PR stunts, public relations, sexism, Shrek virus, Wicklow

Vodafone and the revolution – PR Comment

07Jun11

A Vodafone advert suggesting the company’s Our Power marketing campaign served as inspiration for the revolution that led to the resignation of Hosni Mubarak is causing uproar in Egypt. While Vodafone is not the first company to jump on the Revolution-bandwagon for marketing purposes, Egyptians are reacting furiously to the (allegedly leaked and aimed at […]

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Tags: Egypt, Hosni Mubarak, marketing, Mohamed El-Dahshan, PR, PR advice, PR disaster, PR Ireland, Practice PR, public relations, revolution, The Guardian, video, Vodafone, You Tube

We like…

24Mar10

These are some thoughts (and a very neat piece of viral marketing) we’d like to share with you on the future of publishing but, more importantly, on the way brands and companies look (or overlook) at their audience. Never judge a book (or your market) by the covers… Watch the future of publishing.

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Tags: future of publishing, marketing, PR company, Practice PR, public relations, public relations company ireland, Public Relations Ireland, www.practicepr.ie