Archive for the ‘public relations’ Category

The not-so-good To some ad executives and business owners, having a gorgeous model for a product photoshoot might sound like jolly good idea and a guaranteed ticket into the papers. So far, so good. Surely no picturedesk would pay any attention to an ugly punter trying to sell ice cream, right? But is it really […]


A Vodafone advert suggesting the company’s Our Power marketing campaign served as inspiration for the revolution that led to the resignation of Hosni Mubarak is causing uproar in Egypt. While Vodafone is not the first company to jump on the Revolution-bandwagon for marketing purposes, Egyptians are reacting furiously to the (allegedly leaked and aimed at […]


#IRLday

24May11

May has been the most eventful month in a long time. First Queen Elizabeth and then Barack Obama got a taste of Irish hospitality. International media landed in Ireland to cover both historic visits – for different reasons – and hundreds of pictures and hours of footage traveled fast around the globe, via newspapers, TV […]


Combined Offering Delivers Complete Enterprise Suite  GGC Software Holdings, Inc., an affiliate of Golden Gate Capital and Infor, has agreed to acquire Lawson Software.  Following completion of the transaction, the combined suite of Infor and Lawson will create a unique set of industry-specific applications serving more than 75,000 customers and a global leader in verticals […]


Irish company secures €2m contract Irish company Holgate Infrastructure & Motorway Services, provider of vehicle restraint systems, environmental noise barrier solutions and bridge parapet systems, part of the Siteserv plc Group, has won a €2m contract to build the largest noise barrier in the UK, as part of the M74 motorway extension in Glasgow. Interlink […]



Zero Capital Costs, Peace of Mind plus Application Mobility Chartered accountants and business consultants Anne Brady McQuillans DFK has moved all key applications and data into the cloud using Novosco’s tailored private cloud service CloudStream™ Apps. The firm’s key applications are now delivered securely over the Internet, eliminating the need for servers, backups and all […]


After violent events in Smithfield on Sunday, welfare officers from Ireland’s horse charity Irish Horse Welfare Trust IHWT, are calling for the new government to introduce a basic code of practice for horse traders and introduce regulation, as well as finding a new more suitable venue for the Smithfield Horse Fair. IHWT welfare officers who […]


Listen to Practice PR’s tips on Audioboo:  http://boos.audioboo.fm/swf/fullsize_player.swf Getting press coverage is a very powerful tool for businesses. Being interviewed for a press article adds a credibility factor that pure paid-for advertising lacks. While paying is enough to get you an ad in any paper, no money exchanges hands in PR. Media coverage relies on the […]


€25k up for grabs in exciting student business competition – Press Release First Ireland, one of the country’s leading independent insurance brokers, and Dublin Business School (DBS) have teamed together to launch the ‘Student Entrepreneur of the Year Award 2011’. This innovative and challenging Award is open to students from all disciplines within the DBS […]