Archive for the ‘public relations’ Category
Don’t hire a PR company if…
Top misconceptions when hiring PR Are you thinking about hiring a PR company to help your business? Don’t do it if you think… -The PR company will ‘make’ stories for you. Not quite. In order to write stories (good stories), the PR company you hire will need the raw material and content that only […]
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Tags: hiring PR, Ireland, PR, PR advice, Practice PR, public relations, small business, top misconceptions
Paddy’s Day
Shamrocks will spring, rivers will turn green and leprechauns of all sizes will get out for the day in Dublin, Sydney, Berlin and New York. Yep, Saint Patrick’s Day is here again and, tacky gimmicks aside, we can’t deny it is the biggest and most far reaching publicity campaign for the country – besides it […]
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Tags: Brand Ireland, Ireland, Irish, marketing, Paddy's Day, PR, public relations, publicity, Saint Patrick's Day
Leading Quality Control Application Built on Infor’s Mongoose Development Framework Expands Service and Quality Control Management Infor, a leading provider of business application software serving more than 70,000 customers, today announced the acquisition of a number of new product lines from RSVP Business Systems, Inc., a Rochester, NY-based Infor channel partner and leader in service […]
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Tags: acquisition, business software, ERP, Infor, Ireland, PR, RSVP Business Systems, SyteLine
A few celebrities in this year’s video! Have a lovely Christmas!
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Tags: #depressionhurts, #twitterxmassingle, Anthony Head, Blarney Woollen Mills, Dunsink, First Ireland, GAA, happy christmas, IHWT, Infor, Ireland, Mouth Watchers, Novosco, Practice PR, public relations, Raheengraney, Rathwood, Roctel, Sean O'Brien, St Aidan's, Stockwatch, Tenego, Terry Pratchet, The House Hunters, Tom Doyle Supplies, Wexford camogie, Wicklow, Woodlands Falconry, Zara's Planet
Last week, we came across some very funny retweets: supposedly, someone had hijacked the Twitter account of social marketing specialist Mark Davidson. The impostor was one of his Twitter ghost writers, who (the story went) had just been fired by Davidson. And, guess what, he had forgotten to change his password so the disgruntled ex-employee […]
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Tags: ghots writer, hoax, journalism, Mark Davidson, marketing, PR Ireland, Practice PR, publicity, Twitter
This autumn a brand new retail makeover series will air on TV3 featuring Ireland’s very own retail expert, Lisa Fitzpatrick. S.O.S. – Save Our Shops will see struggling retailers who are attempting to stay afloat in the midst of a tough economic crisis. With over 100 small businesses closing down every week it really is […]
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Tags: business, Ireland, Lisa Fitzpatrick, PR, retail, Save Our Shops
Technology and the Riots
Following the riots in Britain, many media commentators have pointed to technology and social media as not only mere tools used by rioters but even the ‘cause’ of the trouble. According to The Telegraph, technology ‘fuelled’ the riots and was used to ‘incite’ and film the violence. The Economist called them ‘The Blackberry riots’. You […]
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Tags: Blackberry, Facebook, PR, PR Ireland, social media, social networks, technology, Twitter, UK riots, You Tube
Across the Irish channel, Tory MP Peter Bone is asking micro-blogging site Twitter to identify fake accounts set up by impersonators pretending to be celebrities. Mr Bone has his own personal reasons to ask for the introduction of Twitter-purity measures, as a ‘Ms Bone’ is quickly gathering followers on Twitter by posing as the MP’s […]
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Tags: authenticity, fake accounts, impersonators, Peter Bone, PR Ireland, Practice PR, security, Steve Jobs, Twitter
7 tips for good PR photography
Listen to tips on Audioboo 1-Picture This You might think having a press photograph to support your release is not that important, but Irish journalists and editors will disagree. If your release doesn’t have a picture, chances of ending up in the bin are much higher. 2-Stock photography Supply the journalist with original material. Stock […]
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The Olympics… It’s complicated
From controversial fast food sponsors to ambush marketing ‘counter-attacks’, Olympic sponsorship seems to be one of the toughest games at play in London 2012. We have seen it coming in past editions but in London, questions about sponsorship have hit the headlines regularly and a couple of important points that can’t be ignored have been […]
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Tags: London 2012, Olympic Games, Olympic sponsorships, Olympics, PR, public relations, sponsonrs, sponsorship rules