Archive for the ‘public relations’ Category

From controversial fast food sponsors to ambush marketing ‘counter-attacks’, Olympic sponsorship seems to be one of the toughest games at play in London 2012. We have seen it coming in past editions but in London, questions about sponsorship have hit the headlines regularly and a couple of important points that can’t be ignored have been […]


Top misconceptions when hiring PR Are you thinking about hiring a PR company to help your business? Don’t do it if you think…   -The PR company will ‘make’ stories for you. Not quite. In order to write stories (good stories), the PR company you hire will need the raw material and content that only […]


Paddy’s Day

14Mar12

Shamrocks will spring, rivers will turn green and leprechauns of all sizes will get out for the day in Dublin, Sydney, Berlin and New York. Yep, Saint Patrick’s Day is here again and, tacky gimmicks aside, we can’t deny it is the biggest and most far reaching publicity campaign for the country – besides it […]


Leading Quality Control Application Built on Infor’s Mongoose Development Framework Expands Service and Quality Control Management  Infor, a leading provider of business application software serving more than 70,000 customers, today announced the acquisition of a number of new product lines from RSVP Business Systems, Inc., a Rochester, NY-based Infor channel partner and leader in service […]


A few celebrities in this year’s video! Have a lovely Christmas!


Last week, we came across some very funny retweets: supposedly, someone had hijacked the Twitter account of social marketing specialist Mark Davidson. The impostor was one of his Twitter ghost writers, who (the story went) had just been fired by Davidson. And, guess what, he had forgotten to change his password so the disgruntled ex-employee […]


This autumn a brand new retail makeover series will air on TV3 featuring Ireland’s very own retail expert, Lisa Fitzpatrick. S.O.S. – Save Our Shops will see struggling retailers who are attempting to stay afloat in the midst of a tough economic crisis. With over 100 small businesses closing down every week it really is […]