Archive for the ‘PR commentary’ Category

So the General Election 2011 #ge11 is over. Five TV debates, countless radio interviews, Twitter sentiment tracking and a few ‘twibbons’ later, we are left wondering what sort of role played the old fashioned election poster in Ireland’s most ‘digital’ campaign to date. And more importantly, is there a role for them in future electoral […]


Many marketing gurus might recommend keeping an up to date Facebook profile and posting frequently is best practice to engage with your potential clients and fans. But posting too much could easily backfire – especially if the content posted is pure self-promotion and of no real use to fans and followers. According to ‘The Social […]


It is simple PR and common sense: if you drink, stay away from social media. It might seem obvious now but it is oh not so evident after a couple of drinks on a Saturday night. So, to save you from your worst enemy – not Facebook or Twitter but yourself! – web security company […]


Ultimate Job winners Mark and Denise Duffield-Thomas, aka The Honeymoon Testers, had a busy media schedule before heading to Thailand. After getting married at the Today FM studios, the jet-setting couple also tied the knot with Sybil and Martin on TV3’s The Morning Show on Friday 8th October 2010.


Irish wedding and honeymoon company Runaway Bride and Groom.com has been shortlisted for this year’s Irish Web Awards in the Best Social Media category for its unique Ultimate Job in Ireland- and probably the World! campaign. The campaign, created to launch Runaway Bride and Groom and run in association with the Irish Times, combined the […]


Thanks to all those who have contacted us to share your business experiences with social media. We have come across very interesting ideas and tips. These are some of them we’d like to share with you: -Social media is a democratic tool, easily accessible to both small and big businesses but it is not a […]


Good Job, Steve

03Aug10

We have to give it to Steve Jobs and the Apple marketing machine on their success building the iPhone brand and turning it into a world-wide craze. On Friday 30th July, ignoring any bad publicity surrounding the launch in other countries (mainly technical glitches resulting in bad reception), people queued outside shops around Ireland to […]


It is silly season, which means offices across the country have many empty desks and journalists get fewer pester calls from PR people (yep, that’s us). Taking the opportunity given by this precious blissful time at the newsdesk, Sunday Business Post media writer Catherine O’Mahony has compiled some very useful pieces of advice for PR […]


I was fortunate enough to be a finalist in the Wicklow County Enterprise Awards 2010 and attended the lunch on Monday July 5 to find out the winners.  In my category (Woman in Business Award) Monica Schaefer from Irish Drivers Education Association took the honour and was very impressive.  So too were the other finalists […]


Today is the closing date for the Ultimate Job in Ireland. Since going live on 19th February, the campaign has travelled across the planet and back, mainly thanks to the viral qualities of social netorking – bringing over a quarter of a million visitors to the Runaway Bride and Groom newly launched website.   The Ultimate Job has […]