Archive for the ‘PR commentary’ Category

Following the riots in Britain, many media commentators have pointed to technology and social media as not only mere tools used by rioters but even the ‘cause’ of the trouble. According to The Telegraph, technology ‘fuelled’ the riots and was used to ‘incite’ and film the violence. The Economist called them ‘The Blackberry riots’. You […]


Across the Irish channel, Tory MP Peter Bone is asking micro-blogging site Twitter to identify fake accounts set up by impersonators pretending to be celebrities. Mr Bone has his own personal reasons to ask for the introduction of Twitter-purity measures, as a ‘Ms Bone’ is quickly gathering followers on Twitter by posing as the MP’s […]


Listen to tips on Audioboo 1-Picture This You might think having a press photograph to support your release is not that important, but Irish journalists and editors will disagree. If your release doesn’t have a picture, chances of ending up in the bin are much higher. 2-Stock photography Supply the journalist with original material. Stock […]


The not-so-good To some ad executives and business owners, having a gorgeous model for a product photoshoot might sound like jolly good idea and a guaranteed ticket into the papers. So far, so good. Surely no picturedesk would pay any attention to an ugly punter trying to sell ice cream, right? But is it really […]


A Vodafone advert suggesting the company’s Our Power marketing campaign served as inspiration for the revolution that led to the resignation of Hosni Mubarak is causing uproar in Egypt. While Vodafone is not the first company to jump on the Revolution-bandwagon for marketing purposes, Egyptians are reacting furiously to the (allegedly leaked and aimed at […]


#IRLday

24May11

May has been the most eventful month in a long time. First Queen Elizabeth and then Barack Obama got a taste of Irish hospitality. International media landed in Ireland to cover both historic visits – for different reasons – and hundreds of pictures and hours of footage traveled fast around the globe, via newspapers, TV […]


It might not be everybody’s cup of tea but the wedding of the year (and probably the decade) is almost upon us; and clever marketing execs weren’t going to let this opportunity pass. Earlier this month, T-mobile (with excellent previous video credentials – remember the airport singing flash mobs?) ‘ripped off” the 2009 You Tube hit ‘JK wedding entrance dance’ […]



Practice PR’s Jillian is featured in the 100 Voices in Business Report, celebrating 100 years of International Women’s Day. Have a look at all the great tips shared by business women around the globe, including Jillian’s on page 86! And Happy Women’s Day!


Listen to Practice PR’s tips on Audioboo:  http://boos.audioboo.fm/swf/fullsize_player.swf Getting press coverage is a very powerful tool for businesses. Being interviewed for a press article adds a credibility factor that pure paid-for advertising lacks. While paying is enough to get you an ad in any paper, no money exchanges hands in PR. Media coverage relies on the […]