Archive for the ‘PR commentary’ Category

The Olympic euphoria of London 2012 could be about to rekindle this week, as the Paralympic games start on 29th August. If the Paralympic games are half as popular and excite the public as much as the Olympic games remains to be seen. At the Practice PR office we enjoyed the games very much (particularly […]


From controversial fast food sponsors to ambush marketing ‘counter-attacks’, Olympic sponsorship seems to be one of the toughest games at play in London 2012. We have seen it coming in past editions but in London, questions about sponsorship have hit the headlines regularly and a couple of important points that can’t be ignored have been […]


Top misconceptions when hiring PR Are you thinking about hiring a PR company to help your business? Don’t do it if you think…   -The PR company will ‘make’ stories for you. Not quite. In order to write stories (good stories), the PR company you hire will need the raw material and content that only […]


The essence of good public relations is good content. To be able to attract the interest of journalists and bloggers, your business must have news, stories to tell. Some businesses struggle to determine what would be considered ‘news’ in their organisation or separate what is news to you as a business owner and what is […]


PR and getting media coverage is a tough game. It is not rocket science but it can be tricky. The essence of public relations is sending stories to people who might (and only ‘might’) be interested in them, with the hope that they will find them interesting and write about it. There is no money […]


Paddy’s Day

14Mar12

Shamrocks will spring, rivers will turn green and leprechauns of all sizes will get out for the day in Dublin, Sydney, Berlin and New York. Yep, Saint Patrick’s Day is here again and, tacky gimmicks aside, we can’t deny it is the biggest and most far reaching publicity campaign for the country – besides it […]


It seems Facebook is courting controversy these days. There are a  lot of users unhappy about begin forced into the new timeline, no one likes change after all, but more worrying are the blurring issues over privacy and who is managing that, and how. Facebook seems to be getting in hot water very regularly these […]