The Royals go viral

27Apr11

It might not be everybody’s cup of tea but the wedding of the year (and probably the decade) is almost upon us; and clever marketing execs weren’t going to let this opportunity pass.

Earlier this month, T-mobile (with excellent previous video credentials – remember the airport singing flash mobs?) ‘ripped off” the 2009 You Tube hit ‘JK wedding entrance dance’ and added a few Royal lookalikes to capitalise on the wedding frenzy taking over the world in the past few weeks. The result is pretty amusing and has gathered over 12million views on You Tube.

On the strictly-just-for-fun side of things, we liked the Royal version of Lady Gaga’s Bad Romance by The Other Guys, a student choir at St. Andrews’ University.

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Tags: digital marketing, PR, public relations, Royal Wedding, T Mobile, The Other Guys, viral videos, wedding entrance dance