Louloubelle bags lend a “helping-hand” to Irish Horse Welfare Trust

29Jul10

Sinead Desmond of Ireland AM, who is supporting the handbag launch with Louise O’Leary of Louloubelle Bags and Hazel her rescue horse after whom the bag is named.

Louloubelle Bags, owned by Irish handbag designer Louise O’Leary,  today announced that they will donate one hundred specially designed handbags to the Irish Horse Welfare Trust, with all profits of the sale of the bag going directly to the charity.

The “Hazel” bag, named after Louise’s own rescue thoroughbred mare, is an exquisite soft dark brown leather bag, made in Northern Italy by an atelier who uses only ethically sourced Tuscan leather.  “Having rescued horses myself, I wanted to help the Irish Horse Welfare Trust and the most obvious way for a designer to help is to design, and so I came up with the “Hazel bag”, said Louise who will donate 100% of the profits to the Trust.  “During Horse Show week especially we need to be mindful of the hundreds of ill-treated and starving horses in Ireland who are unwilling victims of the downturn in the economy”.  Typically retailing at €500, Louise is selling the bags for €250 with all the profits going to the Irish Horse Welfare Trust Charity.

“We are extremely grateful to Louise and Louloubelle bags for all the work they have put into designing and making these wonderful bags for us,” says Sharon Newsome, Manager and founder of the Irish Horse Welfare Trust, “Irish Horse Welfare Trust receives, welcomed but  limited government funding and rely on the goodwill of the public to generate over €300,000 annually  to run Ireland’s only dedicated Equine Welfare Centre, it is hoped the sale of the bags will raise much needed funds for the horses in need, and that anyone who buys the bag not only helps the charity, but also gets a beautifully designed and crafted handbag!”

You can purchase one of Louise’s must have “Hazel bags” at the Irish Horse Welfare Trust’s stand in the RDS, or on www.louloubellebags.com, for €250.  All profits go to the Irish Horse Welfare Trust www.ihwt.ie.  For the month of August Louloubelle will also donate 10% profit from any bag purchased from their Autumn/Winter collection.

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Tags: handbag designer Ireland, hazel bag, Horse Welfare Ireland, horses Ireland, IHWT, Ireland AM Sinead Desmond, Irish Horse Welfare Trust, Louise O'Leary, Louloubelle bags, Practice PR, public relations, Sinead Desmond