Desperately seeking Paddy…

09Mar10

We all love a quirky marketing campaign, especially if it comes with free drinks.

To mark its 10^th anniversary and that time of the year when beer turns green, the Guinness Storehouse in Dublin is looking for Patricks (Pats, Patricias, Paddys…) to offer them a VIP Pass (Very Important Patrick Pass) for St. Patrick’s Day 2010.

For one day only, Very Important Patricks will enjoy free entry to the Guinness Storehouse and will be treated to a full day of Patricks-only festivities, including drinks, food and entertainment… Full terms and conditions can be found on www.guinness-storehouse.com.

What can we say? we are just green with envy.

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Tags: Branding PR, clever advertising, clever branding, Guiness Storehouse Dublin, Marketing Ireland, PR company, Practice PR, public relations, public relations company ireland, Public Relations Ireland, St Patrick's Day 2010, Very Important Patrick Pass, www.practicepr.ie